Success At Your Fingertips by Sarfati Lydia

Author:Sarfati, Lydia
Language: eng
Format: epub
Publisher: L.S. Publications, Inc. New York
Published: 2013-09-03T00:00:00+00:00

Deep Pore Cleansing Treatment at Christie & Co Salon and Spa, NY

Generation Y: Pore wars

Teenage and 20-something clients couldn’t care less about anti-aging remedies. Young people want products that are easy to use, fast-acting and portable. They steer clear of glass jars or heavy bottles. They want products they can throw in their backpacks and use for touch-ups after gym class or workouts.

This client segment chooses to buy a product based on four factors. First, is it fun? Young people love foamy cleansers, quick rinse-off masks and spray-on moisturizers.

Second, does it smell good? This type of client is turned off by overpowering fragrances. Look for products that feature a light, clean scent. The aromas of food and flowers are extremely popular among this generation.

Next, will the product improve their skin? Young adults are plagued by overactive sebaceous glands. As an age group, they are defined by oily T-zones, comedones and breakouts due to stress and overindulgence in junk food. They seek products that will minimize pores, exfoliate, cleanse deeply and spot-treat blemishes.

Finally, is the packaging cool? Image is everything for style-conscious teens, college students and young professionals. Nothing fussy, frumpy or outdated will sell well if your spa caters to the young and hip.

To introduce these clients to skin care, enable them to sample various services and products by conducting Express-facial clinics. Teens and 20-somethings are just learning to care for their appearance as they struggle to develop their identity. Education is the key to capturing these individuals and making them lifetime clients. And remember to make it fun!

Keep in mind that today’s young people may have generous disposable incomes, but they also seek value. Aim to keep retail prices below $35.

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